The MySchool MyVillage MyPlanet community loyalty programme is celebrating 21 years of
giving back. To date more than R500 million has been raised for South African schools, charities, animal and environmental causes thanks to supporters swiping their cards at participating retailers.
In celebration of its 21 st anniversary, MySchool MyVillage MyPlanet has launched the ‘21 years of Giving Back’ campaign with R2.1 million to give away to 21 causes. Supporters are invited, until the end of February 2019, to nominate any South African charitable organisation that matters to them. In May, 21 winning beneficiary organisations will be chosen from the list of nominations to each receive R100 000, and the supporters who nominated them will each receive a R1 000 Woolies gift card.
Originally, an innovative school fundraising concept, the programme has evolved over the past 21 years so that cardholders today also support other causes that are close to their hearts. MyVillage beneficiaries are a wide range of human development and care charities; while MyPlanet refers to those beneficiary organisations whose work involves animal welfare, conservation and environmental causes. Each cardholder can nominate up to three beneficiaries, and donations are made by participating retailers on their behalf, and at no cost to them.
MySchool MyVillage MyPlanet is also making donations to a selection of causes, in celebration of their milestone birthday. So far 21 of the SPCA’s most in need each received R10 000-00; 21 000 Book Dash books were added to Santa’s Shoeboxes; 2 100 Tutu desks will be donated to learners at under-resourced schools in Limpopo; and 21 ‘Smiles’ (cleftlip/palate operations) with Operation Smile will be implemented in April 2019. The 21 Years of Giving Back campaign is open to MySchool MyVillage MyPlanet supporters throughout the country. If you are not yet a cardholder, you can sign up for free at
www.myschool.co.za or download the MySchool MyVillage MyPlanet App, nominate the cause that matters to you, and be part of the active citizenship our country needs.